Why Do Crypto Startups Choose Launchpads for Funding?

Written by
Maximiliano Stochyk Duarte
Published on

July 22, 2025

Updated on

July 22, 2025

If you're an entrepreneur, you’ve already proven you have the resilience to keep your project alive. You have endless ideas you want to implement, but you're either lacking time or resources.

If you're lacking resources, you might need more than bootstrapping, yet you're not quite ready for a traditional startup incubator or venture funding.

If your project is in an early stage, what you need most right now is structure and funding.

In today's article, we'll explain why accessing capital is easier in Web3, especially through platforms designed specifically for this purpose: crypto launchpads.

A crypto launchpad is the Web3 equivalent of a startup incubator, but with different rules and exponential opportunities. Read on to discover why, as a founder, you should seriously consider funding your project through a crypto launchpad.

Why Is Access to Capital Easier Through Launchpads?

In the Web3 world, accessing capital is often easier than going through a traditional startup incubator or venture capital route. This is largely because what truly moves the needle in Web3 is engagement, the direct relationship between project founders and their communities.

In traditional finance, funding decisions are made by a few gatekeepers. Even on crowdfunding platforms like Kickstarter, success depends heavily on your marketing reach and resources.

With crypto launchpads, that's different. Launchpads already have built-in communities of thousands of Web3 investors actively looking for promising projects. By launching through a crypto launchpad, you get immediate access to this audience: people who are ready to support your project from its earliest stages and beyond.

This means you don’t need a massive upfront marketing budget or a personal network to start. You only need to engage authentically with a global community that is already eager to participate.

How Do Launchpads Lower Fundraising Barriers for Startups?

In traditional fundraising, you often face a loop: you need funding to gain visibility, but you also need visibility to attract funding. This cycle forces founders to invest heavily in marketing and community building before they even have a product to show.

Crypto launchpads help break this cycle. While you still need to build a community and therefore put in real work and commitment, it is your commitment to community building that drives your project to get funded, rather than relying on a massive marketing budget.

Ultimately, what matters most is the level of engagement your community has with you. The way you connect with a Web3 community is by sharing your journey, having a strong value proposition, and truly solving a problem.

By launching your project through a crypto launchpad, you can reach a wider, global audience that is ready to invest.

Can Launchpads Help Crypto Projects Reach Global Investors?

Launchpads give projects access to global investors because of the power of Web3, a tool that offers global, decentralized and borderless access.

Why Do Crypto Startups Choose Launchpads for Funding?

Crypto launchpads are cheaper, easier, and give founders more control than traditional funding options.

The main difference between traditional finance and Web3 is that your success depends on how engaged you are with your audience, and that is also your biggest advantage.

If you have an MVP and your marketing is in place, you have a significantly higher chance of getting funded through a crypto launchpad than if you went through traditional channels. 

A crypto launchpad connects you with an audience that is ready to invest in projects like yours. You also gain access to a global niche user base that understands your project and can help sustain it even after launch.

Beyond that, you get more flexibility and fewer restrictions compared to traditional startup incubators.

Why Launch on CoinTerminal?

CoinTerminal is a crypto launchpad that offers all the traditional benefits of launchpads but goes even further.

You can raise more capital, with up to 10 times more funding compared to traditional platforms like Kickstarter. You also gain access to a global community of over 620,000 investors from 70 countries, all with wallets ready to support your project.

Finally, CoinTerminal acts as an accelerator, helping several projects get listed on centralized exchanges. This means we support you not just at the beginning, but throughout your growth journey.

Can Launchpads Generate Pre-Launch Buzz?

Yes, launchpads can generate pre-launch buzz as marketing in Web3 works similarly to digital marketing in other sectors.

Marketing in Web3 works similarly to digital marketing in other sectors. Think of an influencer selling a product on Instagram or TikTok: they prepare their audience well in advance to ensure a successful launch.

It’s the same for crypto projects. The launch is not the beginning of your journey; rather, it is the final stage of your pre-launch marketing campaign. Ideally, you should start preparing three to six months in advance, or even one year if possible.

The goal is for your audience to have their calendars marked and their wallets ready. You create hype, build fear of missing out (FOMO), and communicate that this is a rare opportunity they should not miss.

Do Launchpads Help Build Trust and Credibility?

Yes, launching through a crypto launchpad is one of the safest ways to invest in Web3.

Crypto launchpads were created and designed based on lessons learned from past cycles. They include safety mechanisms for users and investors.

At CoinTerminal, for example, we offer a refund mechanism, no staking or token gating requirements, so you don’t have to deal with the volatility of a launchpad token just to participate. Additionally, we conduct a thorough vetting process before accepting projects.

For many crypto users, it feels safer to invest through a trusted launchpad than to invest directly on a founder’s personal website.

Are Launchpads More Cost-Effective Than Venture Capital?

Launchpads can be more cost-effective than venture capital as founders have easier access to funding through Web 3.

When founders think about venture capital, they often assume it’s an easily accessible path. In reality, you need a very solid MVP and often need to complete prior funding rounds before even being considered for VC funding or for a centralized exchange listing.

In most cases, you simply don’t have access to VC at the earliest stages.

For the majority of crypto projects, it is safer and more realistic to get funded through a crypto launchpad. In fact, having a successful early funding round through a launchpad can actually make it more likely to secure VC funding or exchange listings at a later stage.

Can Launchpads Reduce Legal and Administrative Costs?

Crypto launchpads manage the legal requirements that both project founders and crypto users need to comply with to keep investments safe.

As a founder, your focus should be on building your project and its core structure. While you should always seek prior legal and compliance consulting, launchpads help reduce legal and administrative costs by handling much of the operational infrastructure needed to launch safely. For example, they manage KYC checks, smart contract deployment, token distribution, and more, regardless of where you or your investors are located.

This support makes the entire funding process smoother, faster, and more affordable compared to traditional venture funding.

Final Thoughts

Crypto startups are increasingly choosing crypto launchpads to get funded. It is the smartest, easiest, and most cost-effective way to achieve exponential growth.

Crypto launchpads not only provide a launch but also offer long-term stability and support.

When deciding where to launch your project, make sure to explore our content. We have recommendations on what to look for in a crypto launchpad and an article covering everything you need to know.

At CoinTerminal, we are always open to supporting the best projects in Web3. If you have a solid MVP, a strong value proposition, and an engaged audience, we want to hear from you. Check out our form to submit your project today.

Disclaimer

This article is for educational purposes only. It is a general guide for founders and users navigating the Web3 space. It does not constitute financial advice. Always do your own research before making any investment decisions.If you want to learn more about raising funds or which IDOs to look into, our team is here to help. Feel free to reach out to us on Telegram at any time.

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