Web3’s Newest Russian Grifter: The Fall of Yaroslav (Iaros) Belkin Marketing

Written by
CoinTerminal Team
Published on

February 9, 2026

Updated on

February 9, 2026

Over the past decade, the crypto industry has grown from a fringe experiment to a globally significant financial ecosystem. The broader blockchain technology market alone was valued at about $41.15 billion in 2025 by Precedence Research and is projected to expand to over $1.8 trillion by 2030, reflecting exponential growth as applications extend beyond finance into supply chain, identity, and more.

While price performance has declined recently - including notable downturns in Bitcoin and Ethereum valuation - the long-term trajectory remains strong according to JPMorgan. Traditional financial institutions and mainstream payment networks have accelerated crypto engagement, and data shows that 58% of global consumers are either holding cryptocurrency (21%) or exploring it (37%) as per Mastercard, highlighting rising mainstream awareness and adoption. Institutional interest has also grown, with projections showing that crypto ownership could surpass 1 billion people worldwide by 2026 and that institutional allocations to digital assets continue to rise.

This increasing participation - bridging retail users, TradFi, and institutional capital - suggests crypto is moving closer to mass adoption than ever before. Yet alongside, widespread scams and fraud have grown more sophisticated.

Recent data illustrates the scale of challenges the industry faces: in the first half of 2025, crypto hacks and scams surpassed $2.47 billion according to CoinTelegraph, already exceeding the total for many full previous years, with high-profile incidents such as the Bybit hack - over $1.4 billion stolen - driving the majority of losses. Separately, blockchain analytics firm Chainalysis reports that crypto scams alone brought in at least $14 billion on-chain in 2025, a significant increase from the $9.9 billion estimated for 2024 and still rising as investigators identify more illicit activity.

High-profile collapses have also left their mark: the collapse of FTX erased billions in customer assets, and major hacks such as Bybit’s stand among the largest in industry history, underscoring persistent security vulnerabilities and the ever-present threat of exploitation.

Yet headline events are only the most visible portion of the problem. A quieter but increasingly destructive form of abuse has emerged: marketing fraud. CoinGecko’s 2025 Crypto Crime Report shows that  marketing and advisory scams made up nearly 15% of total fraud losses in 2025. Victims typically lost between $25,000 and $250,000 per engagement. In the crypto space, ineffective marketing and bad partnerships are among the top accelerators of startup failure according to CB Insights. In this medium the supposed “Web3 marketing experts” collect large upfront fees from legitimate projects and deliver little to no tangible value - leaving teams with depleted budgets and no chance to recover assets. 

At CoinTerminal, we have helped successfully launch nearly 100 startups in just two years, supporting projects such as Inspect, Star Heroes, and Artyfact, many of which went on to secure listings on Tier 1 exchanges including OKX, and Bybit, as reported by CryptoRank.io.

Having worked closely with Web3 startup founders, we understand the risks startups face - marketing scams being one of the most common. While the industry has grown rapidly and continues moving toward mass adoption, it has not become safer. Unfortunately, even established players fall victim to increasingly sophisticated fraud schemes, which often target teams that are still finding their footing in the space.

Recently, Polkastarter - one of the first crypto launchpads - published a comprehensive article exposing a major marketing scam involving Yaroslav (Iaros) Belkin, who defrauded multiple projects, including a Binance-listed project - Epic Chain (formerly Eternity Chain). His schemes have targeted both established teams and early-stage startups alike. To date, more than 20 projects are known to have shared similar experiences, including the ones that already went public like Epic Chain, MOBU, Key Difference, TFM with others also set to come forward. Yaroslav Belkin’s reported fraudulent activities include marketing fraud, phishing attempts, and identity misuse.

As the leading open-access -chain fundraising platform, we believe it is our responsibility to protect founders and users and to raise awareness of behaviors that undermine trust in the ecosystem. That is why we are using our platform and voice to help the community stay informed, expose bad actors like Yaroslav Belkin who undermine trust in the ecosystem, and provide guidance on how to navigate the Web3 space safely.

Who is Yaroslav (Iaros) Belkin?

To better understand how Yaroslav Belkin (or Iaros Belkin) operates we have to look back at the 2017 ICO boom, the time when he entered the crypto space. 

Screenshot : Yaroslav (Iaros) Belkin’s LinkedIn profile

It was an era of unprecedented irrationality where nearly 80% of projects were later identified as scams. Startups like Pincoin and Arisebank raised a combined $1.2 billion on little more than a slick whitepaper and a promise, despite having no working product.

During the boom, legitimate marketing expertise was a rare commodity. Real growth was driven by respected advisors and firms like NinjaPromo or Andreas Antonopoulos, who helped projects build sustainable communities. Yaroslav Belkin attempted to mimic their success by jumping from project to project, staying just long enough, to secure massive upfront payments and advisory tokens.

Screenshot : Yaroslav (Iaros) Belkin’s Crunchbase profile

Born in Russia and currently based in Hong Kong, Yaroslav (Iaros) Belkin publicly presented himself as a figure committed to improving standards in the Web3 space - an industry “cleaner” according to his interview with The Irish News

Screenshot: Yaroslav (Iaros) Belkin

However, despite the public persona he cultivated, the outcomes tell a very different story.

Yaroslav (Iaros) Belkin became associated with a string of crypto projects, including Foresting (Forest.io), Auditchain, Next Earth, typically taking short-lived marketing advisory roles that often lasted only a few months. The historical performance data for these projects is illustrated in the charts below. Lacking genuine marketing expertise within the crypto space, these startups became vulnerable to pump-and-dump dynamics, enabling Yaroslav (Iaros) Belkin to walk away with financial gains at the expense of the projects and their communities.

Screenshot: Historical performance data of projects associated with Yaroslav (Iaros) Belkin

Using funds obtained through these schemes, Belkin went on to establish Belkin Marketing, a firm where he presents himself as Founder and CEO. A glance at Belkin Marketing’s public profiles shows a suspicious trend. On platforms like Trustpilot and Clutch, the company is flooded with 5-star reviews that appear to be from friends or paid bots. Notably, while the company claims a long history, a massive surge of these glowing reviews only appeared in late 2025, right as rumors of his fraudulent activities began to peak

And while the firm’s credentials appear impressive, featuring case studies, client testimonials and high profile names that he has worked with before like OKX, RedotPay, Animoca Brands, Mocaverse and other major players within the crypto space - this image ultimately proved to be a façade. MOBU, one of the Web3 projects that worked with Yaroslav Belkin and Belkin Marketing, is absent from this list, for good reason: it was among the first projects to publicly call out Yaroslav Belkin and Belkin Marketing for fraudulent behavior in 2019.

Threats and Retaliation: MOBU’s Experience With Belkin Marketing

Before the Epic team blew the whistle on Yaroslav (Iaros) Belkin, MOBU - a blockchain project focused on compliant security token offerings - had already fallen victim to his schemes. However, uncovering MOBU’s experience when attempting to verify Belkin's track record proved difficult, as he actively worked to erase traces of his involvement. 

Screenshot: Yaroslav Belkin’s attempted defamation of MOBU

After MOBU published a Medium blog detailing their experience, it was swiftly taken down, with only an archived version remaining on WebArchive. Further reporting, including a Gripeo article, notes that Yaroslav Belkin has made repeated efforts to remove negative information from searchable platforms - behavior that stands in stark contrast to the transparency he publicly claims to support and instead points to a pattern of concealing documented misconduct from potential clients.

Screenshot: Gripeo article outlining MOBU’s experience in 2019.

Screenshot: Removed Medium blog

Screenshot: Archived evidence of the Medium blog

In 2019, MOBU team hired Yaroslav (Iaros) Belkin Marketing to manage their three social media channels. When promised deliverables failed to materialize and MOBU decided to move forward with Amazix, a well-known blockchain PR firm, the situation escalated rather than concluding professionally.

According to MOBU’s records, Yaroslav (Iaros) Belkin retaliated by assigning the project the lowest possible ratings on ICObench, where he was serving as an advisor, and by mobilizing his network - including KOLs - to publicly criticize the project. MOBU also documented direct threats that the project would be denied media coverage from outlets such as Cointelegraph, NewsBTC, and others if it discontinued his services.

Screenshot: Yaroslav (Iaros) Belkin

Following these events, ICObench removed Yaroslav (Iaros) Belkin from his advisory role. MOBU retained evidence showing inappropriate and unprofessional language used by Belkin in discussions about ICObench prior to his removal. 

MOBU team shared their personal experience to expose Yaroslav (Iaros) Belkin schemes, asserting that he was actively undermining the credibility of Web3 space, and warned that they would take legal action if he continued to damage their brand.

How Yaroslav (Iaros) Belkin Scammed Epic Chain out of $100,000

The most detailed account of Belkin’s fraudulent activities comes from Epic Chain, world’s fastest-growing RWA ecosystem, built on the XRP Ledger. Epic Chain - Binance-listed project incubated by Polkastarter - publicly documented its ordeal in three detailed posts on their blog outlining its team’s engagement with Belkin Marketing. 

In 2024, Epic Chain entered a paid engagement with Belkin Marketing to drive visibility in Asia. The engagement was intended to include: local KOL (Key Opinion Leader) outreach, media placements on Asia-focused crypto news outlets, and introductions to local exchanges.

Screenshot: Yaroslav (Iaros) Belkin

Based on Yaroslav (Iaros) Belkin’s claimed networks and credentials, Epic Chain agreed to a $100,000 fee, believing his expertise was validated through references, that he had real relationships with KOLs in Asia, and that he could deliver measurable results.

Screenshot: Warning article by Epic Chain

However, what arrived was far from what was promised.

As per Epic Chain’s article on their experience with Yaroslav (Iaros) Belkin and Belkin Marketing, after the $100,000 payment was made communication collapsed within weeks. Promised deliverables became worthless: generic GTM strategies, poor KOL performance in the specifically targeted countries, and Asian marketing campaigns that yielded zero actual results. The pattern of promise, get paid and then disappear is one of the core tactics used by fraudulent marketing providers like Yaroslav Belkin.

Screenshot: Epic’s warning article

After Epic Chain’s first public warning, the situation escalated. Third parties reported that Yaroslav (Iaros) Belkin was falsely claiming to be part of the Epic Chain team, sending proposals in Epic’s name and using the project’s Binance listing to manufacture credibility when looking for potential victims. Rather than ceasing his actions after the Epic Chain incident was exposed, Belkin expanded into phishing schemes, exploiting fake credentials and his prior association with Epic Chain for financial gain. This goes far beyond minor misrepresentation - it constitutes active impersonation, involving fabricated proposals designed to appear as if they originated directly from Epic Chain.

Epic Chain revealed that Yaroslav (Iaros) Belkin, under the guise of providing marketing and advisory services, stole funds, impersonated team members, and fabricated credentials. Their blog posts on Yaroslav Belkin’s marketing fraud and scams outline how he manipulated agreements, demanded upfront payments, and then disappeared without delivering promised services.

Screenshot: Epic Chain came forward with their story

Yaroslav Belkin claimed fake credentials and connections with major players within the Web3 space to gain the trust of projects, but after payments were made, communication stopped. Epic Chain lost $100,000 and critical months while competitors moved ahead, highlighting a recurring pattern: operators like Yaroslav (Iaros) Belkin target projects at vulnerable moments, using claimed expertise and alleged networks to appear credible, yet fail to deliver any tangible results. By going public, Epic Chain not only shared their cautionary tale but also encouraged other teams to come forward.

Screenshot: Epic Chain’s warning about Yaroslav Belkin on YouTube

Polkastarter Investigation Into Yaroslav (Iaros) Belkin Scams: 20+ Affected Projects So Far

Polkastarter, crypto’s first launchpad was founded in 2020, and has launched over 140 projects across multiple market cycles, helping teams raise more than $40M and supporting successes such as Eternity Chain (now Epic Chain), Superverse, and Highstreet - many of which later listed on Tier 1 exchanges including Binance, OKX, Bybit and others. 

Despite the industry’s rapid growth and increasing move toward mass adoption, Web3 has not necessarily become safer. Even established players continue to encounter increasingly sophisticated fraud schemes, often targeting startups and teams that are still navigating the space.

When Epic Chain - one of Polkastarter’s most successful launches, with years of experience, multiple market cycles behind it, and a Binance listing - came forward about its recent experience with Yaroslav (Iaros) Belkin, Polkastarter recognized a broader pattern that needed to be documented to help founders identify and avoid similar schemes. Taking responsibility as a leading voice in the Web3 space, the Polkastarter team decided to publicly share their findings and has published a comprehensive warning article about scammer Yaroslav Belkin.

Screenshot: Polkastarter’s warning article

Polkastarter urged founders to treat any approach connected to Belkin as high-risk by default.

The scam’s magnitude became undeniable after Polkastarter published its article and shared Epic Chain’s findings with its founder network, prompting more than 20 projects to come forward with similar or identical experiences.

One of these stories came from Key Difference - a well-established marketing agency - who revealed that Yaroslav (Iaros) Belkin has publicly claimed to be a director at Key Difference and used these credentials to reach out to the startups and offer paid services. This, however, is not true as Belkin has been removed from this position for quite some time. Despite this, he continues to reference the Key Difference name to bolster credibility when approaching crypto projects in order to deceive them.

Screenshot: Yaroslav (Iaros) Belkin

Another Web3 startup TFM, a modular liquidity layer for Cosmos chains, was approached by Yaroslav (Iaros) Belkin who presented himself as right hand of Yat Siu - Animoca Brands co-founder with an offer to sell his supposed Animoca Brands connections, network access, and business development support for $50,000. After a reluctant introductory call, TFM was funneled into a one-on-one conversation with Yaroslav (Iaros) Belkin himself, where his aggressive and repetitive sales tactics raised immediate red flags. The interaction resembled patterns commonly seen in Web3 scam call centers, relying on publicly available photos from events to fabricate credibility. TFM warned that Belkin and his shell marketing firm - Belkin Marketing - is using the same scam center tactics in order to exploit legitimate projects, particularly during market downturns.

Screenshot: TFM X post warning community of Yaroslav Belkin scam tactics

We at CoinTerminal share similar experiences, as we have been notified that Yaroslav (Iaros) Belkin and Belkin Marketing are using fake images with our team members to falsely claim affiliation with CoinTerminal launchpad. He has used these fake credentials to approach teams to steal $50,000 in fees, promising to help them raise $1 million. This is clear identity fraud. CoinTerminal has no relationship whatsoever with Belkin or his marketing operation and we strongly urge teams to independently verify all such claims.

Screenshot: CoinTerminal X post warning Web3 Community

This network effect showed the depth of Belkin’s operations. Every day, new teams come forward to share their experience with Yaroslav (Iaros) Belkin. He isn’t a one-off scammer; he is systematically exploiting the ecosystem. Yaroslav (Iaros) Belkin’s tactics are not just about stealing money; they corrode the very foundations of Web3 adoption. By exploiting startups, impersonating teams, and erasing transparency, he undermines the trust newcomers need to feel safe entering the space.

Protecting Web3 Space from Scammers like Yaroslav (Iaros) Belkin: 10 Rules for Web3 Survival in 2026

At CoinTerminal we advocate for a security-first culture. In a space where only about 1 in 10 blockchain startups survive beyond the early stages, bad actors like Yaroslav Belkin increase the likelihood of bankruptcy and failure. 

Screenshot: Yaroslav (Iaros) Belkin

We believe it is our responsibility to protect both founders and users - especially as crypto adoption accelerates and a wave of new participants enters the space. As Web3 matures, scams have not disappeared; they have become more sophisticated, more costly, and harder to detect, inflicting greater damage on victims and undermining trust across the ecosystem. These abuses don’t just hurt individuals - they slow adoption by calling the legitimacy of the entire space into question.

History offers clear examples. The BitConnect Ponzi scheme (2016–2018) alone accounted for an estimated $2.4 billion in losses and affected investors across 95 countries. The PlusToken scam drained more than $2 billion in cryptocurrency in 2019 and was later suspected of contributing to downward pressure on Bitcoin’s price. Even high-profile incidents like SushiSwap’s billion-dollar rug pull did more than wipe out investor funds - they eroded confidence in decentralized exchanges and fueled broader uncertainty.

These cases represent only the visible portion of a much larger problem. That is why we see education and transparency as essential. By informing both newcomers and experienced participants, we can help create a safer environment—one where founders and users are not exploited for someone else’s gain, and where Web3 can grow on a foundation of trust rather than fear.

These ten rules, compiled from leading security standards, provide a robust defense against fraudulent activities within the Web3 space.

  1. Not your keys - not your coins: Keep your private keys and seed phrases stored safely, in a place where nobody can access it, as suggested by Hacken - leading blockchain safety company. As anybody who has access to the private key of your account, will empty it extremely quickly.
  2. Only interact with reputable services and platforms: MoonPay advises researching the company behind any product or service can help identify potential red flags.
  3. Enforce Milestone-Based Smart Payments: Never pay 100% of a marketing retainer upfront. Use smart-contract-based escrow that only releases funds when verifiable KPIs are met, according to Chainalysis and CoinTerminal
  4. Verify via Dual-Channel Identity: Before signing an advisor, require a verification post from their official, long-standing social media handle. This stops the impersonation tactics as suggested by Binance best practices.
  5. Audit the Growth Data: Marketing scammers often use bot farms to simulate community interest. CoinMarketCap suggests using different tools to verify if a project’s engagement is coming from real users or paid scripts. In “How to Launch on CoinTerminal: A Founders Guide” CoinTerminal suggests prioritising partners who deliver measurable results instead of flashy promises.
  6. Hardware-Only for Master Wallets: Security.org best crypto practices report suggest that all project treasury and founder funds should be held in cold storage. Never store seed phrases on a device connected to the internet.
  7. Jump-Ship Vetting: Be wary of advisors who list dozens of projects but only stay for 2–3 months. Check the token performance of their past successes on CoinGecko; Koinly argues that if they all show a "pump and dump" pattern, you are likely their next target. According to CoinTerminal blog entry titled “Crypto Launchpad Checklist: What Founders Should Know Before Going Live”, agencies with questionable practices, such as Yaroslav (Iaros) Belkin and Belkin Marketing, have left multiple projects with broken promises and losses, continuing this pattern.
  8. Institutional Code Audits: For founders, never launch without a third-party audit from recognized firms. CoinTerminal offers Auditing services where we help projects to prepare for audits by defining the scope and connecting them with top service providers within the space. For users, avoid interacting with unaudited DeFi protocols, no matter the promised yield as suggested by CertiK
  9. Beware the Urgency Trap: Fraudsters like Belkin use artificial deadlines (e.g., "The exchange listing closes in 24 hours") to bypass your due diligence. High-level Web3 partnerships take weeks, not hours, to finalize according to the OSL 2025 Anti-Scam Handbook. Instead of reacting to manufactured urgency, founders should rely on trusted networks and structured processes. CoinTerminal supports projects with warm introductions to Tier 1 exchanges and clear listing guidelines, helping teams move forward confidently rather than under pressure.
  10. Monitor Review Velocity: Before hiring an agency, check their Trustpilot or Clutch history. A sudden spike of 5-star reviews (like those seen for Belkin Marketing in late 2025) is a hallmark of reputation manipulation as suggested by Gripeo.

Closing Warning: Protecting Your Startup From Web3 Marketing Scammers Like Yaroslav (Iaros) Belkin

The future of Web3 depends on security, trust, and transparency. Bad actors like Yaroslav (Iaros) Belkin weaken those foundations, pushing away serious builders and newcomers alike and slowing the path to mass adoption. The experiences shared by Epic Chain, Polkastarter, MOBU, Key Difference, TFM and many others show that collective action matters - speaking out disrupts these patterns, while silence allows them to continue.

Reports spanning 2019 to 2025 reveal a consistent Yaroslav Belkin’s playbook of non-delivery, retaliation, and attempted erasure. Web3 does not benefit from individuals who extract value from startups; it moves forward through accountability and openness. Projects must share information about bad actors like Yaroslav (Iaros) Belkin, and platforms must preserve records rather than quietly removing contested content.

Screenshot: Yaroslav (Iaros) Belkin

As more teams come forward to share their experience, we will continue to document and publish verified findings as part of our responsibility to the Web3 community. This is the first entry in an ongoing series - because protecting the space requires persistence, transparency, and a shared commitment to building something better.

If Yaroslav (Iaros) Belkin contacts you under any pretext, be it marketing, advisory, or claiming to represent another project, treat it as a security incident and report him to the police.

Disclaimer

The information in this article is based on statements published by Epic Chain, Polkastarter, MOBU, and other cited sources. Allegations concerning Yaroslav Belkin and entities referred to as “Belkin Marketing” are reported as claims made by those parties and have not been independently adjudicated by a court. The inclusion of links and materials is for reference only and does not constitute a legal finding. Readers are encouraged to conduct their own due diligence before entering any commercial relationship. The publisher takes no position on the guilt or liability of any individual.

Frequently Asked Questions

Who exactly is Yaroslav (Iaros) Belkin?
He presents himself as a crypto marketing expert specializing in Asian markets under the name Belkin Marketing. Multiple projects from 2018–2026 report identical experiences: large upfront fees, nonexistent KOL networks, copied reports, and no measurable outcomes. Recent evidence shows escalation into impersonating real project teams to approach new targets.
What tactics are Yaroslav (Iaros) Belkin using to scam projects?
Yaroslav (Iaros) Belkin uses a range of deceptive tactics to scam projects. He falsely claims credentials or leadership roles at reputable companies, like Epic Chain, Key Difference, CoinTerminal and similar, fabricates connections to major industry players like Animoca Brands, and leverages public photos to appear credible. He approaches projects with aggressive sales pitches, offers paid services he never delivers, and sometimes even turns to tactics such as phishing schemes or identity fraud. His operations often mimic call-center scams, targeting both established and early-stage projects to exploit them financially while providing no real value.
Why is it difficult to track all Yaroslav (Iaros) Belkin’s fraudulent activities?
Tracking Yaroslav (Iaros) Belkin’s fraudulent activities is difficult because he actively removes negative information about himself, leaving only archived versions of his past actions and experiences. Additionally, his operations span multiple jurisdictions (Russia and Hong Kong), making cross-border enforcement costly and complex. Legal action is often prohibitive, as pursuing litigation usually costs more than the losses incurred from the fraud itself.
What happened between Yaroslav (Iaros) Belkin and MOBU?
MOBU engaged with Belkin in 2017 and later terminated the relationship after deliverables failed. The project moved its marketing to AmaZix, a recognized agency. Public articles describe a hostile aftermath, including negative ratings and online pressure. MOBU became one of the first projects to distance itself openly.
What happened between Yaroslav (Iaros) Belkin and Epic Chain?
Epic Chain paid $100,000 for Asian expansion services. Independent verification showed that promised exchange relationships, media placements, and KOLs did not exist. After the engagement ended, Belkin began contacting third parties while pretending to be part of the Epic team, turning a contract dispute into identity fraud.
What happened between Yaroslav (Iaros) Belkin and Key Difference?
Key Difference - a well-established marketing agency - shared that Yaroslav (Iaros) Belkin falsely claimed to be a director at the company and used this misrepresentation to approach startups and offer paid services. Key Difference clarified that this claim was untrue, as Belkin had been removed from the role some time ago. Despite this, he continued to reference the Key Difference name to manufacture credibility and mislead crypto projects when soliciting business.
What happened between Yaroslav (Iaros) Belkin and TFM?
TFM, a modular liquidity layer for Cosmos chains, reported being approached by Yaroslav (Iaros) Belkin, who falsely presented himself as closely connected to Animoca Brands leadership and offered supposed access to Animoca’s network and BD support for $50,000. After an initial call, TFM was funneled into a one-on-one conversation marked by aggressive sales tactics and fabricated credibility, including the use of public event photos.
How many projects were affected by Yaroslav (Iaros) Belkin and Belkin Marketing?
Through direct conversations and founder networks, 20+ projects have reported similar patterns ranging from $25k to $100k+ losses. Many remain private but are yet to come forward.
What projects publicly shared their experience of being scammed by Yaroslav (Iaros) Belkin and Belkin Marketing?
The projects that have publicly shared their experiences of being scammed by Yaroslav (Iaros) Belkin and Belkin Marketing include Epic Chain, Polkastarter, MOBU, Key Difference, TFM. So far, more than 20 projects are known to have shared similar experiences and will come forward soon.
What does scams by Yaroslav (Iaros) Belkin and Belkin Marketing mean for the Web3 space?
The scams by Yaroslav (Iaros) Belkin and Belkin Marketing show that even established Web3 projects can be targeted. Using fake credentials, false affiliations, and aggressive tactics, he exploits startups financially while delivering no real services. Reports from Epic Chain, MOBU, Key Difference, TFM, and others highlight a recurring pattern that undermines trust in the ecosystem and underscores the need for careful verification and community awareness.
How to stay safe in the Web3 space from marketing scammers like Yaroslav (Iaros) Belkin?
Protecting your startup requires implementing institutional-grade vetting. According to CoinGecko and leading security firms like BitGo, the 2026 landscape of marketing fraud is intricate, but founders can stay safe by following these specific strategies: Not your keys, not your coins: Store private keys and seed phrases securely and offline - anyone with access can drain a wallet instantly (Hacken); Use reputable platforms only: Research the company behind any service to spot red flags early (MoonPay); Milestone-based payments: Never pay full retainers upfront; use escrow and release funds only when verifiable KPIs are met (Chainalysis); Dual-channel identity checks: Require advisors to verify partnerships from long-standing official accounts to prevent impersonation (Binance best practices); Audit growth metrics: Fake engagement often comes from bot farms - verify community activity with independent tools (CoinMarketCap); Cold storage for treasuries: Hold all founder and treasury funds in hardware wallets; never store seed phrases online (Security.org); Advisor pattern checks: Be cautious of advisors who cycle through many projects in short stints - review past token performance for pump-and-dump patterns (CoinGecko); Third-party code audits: Founders should never launch without recognized audits; users should avoid unaudited protocols regardless of yield (CertiK); Avoid urgency tactics: Legitimate partnerships take weeks—artificial deadlines are a common scam tactic (OSL Anti-Scam Handbook); Watch review spikes: Sudden bursts of 5-star reviews on platforms like Trustpilot or Clutch can signal reputation manipulation (Gripeo).